This article appears courtesy of Institutional Investor
Source: Wall Street Letter
Bloomberg Tradebook , an electronic brokerage, plans to launch a suite of multi-asset strategies to let customers trade execute side-by-side equities and derivatives trades early next year. It would be the first brokerage to offer equities, options and futures on one direct market access platform, analysts said. Tradebook last week launched options execution on its platform and wants to enhance its suite of analytics tools to let customers hedge their trades with derivatives. "This would allow customers to execute trading strategies directly derived from analytics, which makes the platform easy to use," said Kim Bang , president and ceo. Tradebook currently has about 15,000 institutional and hedge fund clients using its derivatives analytics, and expects those customers to start trading before the end of January, which would drive revenue to the brokerage. More will join once the company starts marketing the complete platform. "In the next year, we expect the majority of volume to be driven by institutions as both hedge funds and traditional money managers are turning to electronic trading," Bang said.