Dr Jurgen Strube, president of UNICE (Union of Industrial and Employer's Confederations of Europe) has highlighted a five-tier list of activities - the adoption of which - he believes will make European companies more competitive on a European and global stage.
Speaking ahead of a proposed UNICE meeting, to be held in Brussels on 14 November, to a delegation of EU entrepreneurs, and following on from the Lisbon summit in 2000 patronised by Heads of State and senior government officials, Dr Strube outlined the need for fair and undistorted competition throughout Europe and beyond.
He advocated competition as a means of achieving cost-minimisation, product innovation and development. But, he stressed, that competition needs to be fair across the board in order to facilitate trade, reach regulatory conversion and remove distortions.
He believes that the Single Market has gone part-way to further this cause but there remains a fair amount to be done.
He perceives the following five priorities as a framework to success:
More enterprise, less state
The removal of heavy-handed government intervention is often necessary to kick-start an entrepreneurial spirit, which in time will lead to greater consumer choice and innovation.