UBS needs to restore trust, profitability and stability says Rohner

Clive Horwood

January 30, 2009

"Return to profitability in 2009 is our most important priority". The bank’s chief executive details his vision for a new UBS


Private Banking and Wealth Management Survey 2009 results
Can Rohner save UBS?
Testing times shake up the old hierarchy	Families seek havens from the storm
HSBC aims for the top	Barclays seeks out mega-rich
Methodology

UPDATE: Why Rohner left UBS
26 February 2009

WILL UBS'S STRATEGY WORK?

Senior UBS bankers past and present, as well as leading investors in the Swiss bank, discuss the challenges that continue to face UBS as it tries to return to profitability. Read our February cover story for unique insight into where UBS goes next.

Marcel Rohner was not able to see through to the end the task of rehabilitating UBS. In our Febraury cover story, Euromoney details the issues that can now be seen to have made his departure inevitable.

Q How much has the UBS brand been tarnished by what has happened over the past 18 months?

There are UBS-specific issues and industry-wide issues involved. We started the process of writing down the value of assets earlier than most because of particular exposures.