CREDIT SUISSE: Tough decisions taken in 2007 and 2008 leave Credit Suisse’s investment bank in a prime position for the years ahead
Credit Suisse rebuilds its model
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How, it might be asked, can a firm that lost SFr14 billion ($12.8 billion) in its investment banking division in 2008 be in the running for an award such as this just six months later? Well, you also need to ask: how has the same firm turned itself around to such an extent that it is now considered to be one of the biggest winners of the credit crunch, and one of the firms to be reckoned with in investment banking in years to come?
A broad consensus – such that it almost certainly won’t actually come to pass – has grown that suggests that there will be a handful of leading investment banks in the future.