| Private Banking and Wealth Management Survey 2010 |
| Features |
| Private banking: Oswald Grübel claims the tide is turning for UBS |
| The Survey |
| Full results index |
| Methodology |
All change in global private banking as Credit Suisse tops Euromoney poll for the first time
Credit Suisse jumps from fourth place last year to become the top-ranked global private bank. UBS, which had won the poll every year since its inception in 2004, slips to third place. HSBC remains second in the global rankings. UBS also loses the coveted top global ranking for ultra-high-net-worth clients, with JPMorgan winning the category for the first time.
Private banking has traditionally been a slow-moving market, with banks gaining or losing market position incrementally. But the impact of the global financial crisis has led to some dramatic developments, as: some of the largest global franchises have seen their reputations suffer; more leading international banks aim to beef up their wealth management offerings; independent private banks seize an opportunity to claw back market share; and local banks become more important players at regional and national level.
Credit Suisse has benefited from a key strategic decision to focus on synergies between its wealth management operations and its investment banking and asset management arms, says Euromoney: “Three years ago the firm looked into the future and saw what high-net-worth clients would want, and what shareholders would want, and decided to implement a strategy that is now bearing fruit – one of complete integration. It seems as if wealth management as a core discipline of global banking’s time has come. And for now, no bank is as successful at getting the business mix right as Credit Suisse.”
The top 10 global private banks in 2010 are as follows:
Credit Suisse
HSBC
UBS
Citi
JPMorgan
BNP Paribas
Julius Baer
Deutsche Bank
Bank of America Merrill Lynch
Pictet
Among the highlights of the poll, the results of which are revealed online at euromoney.com, are:
Three positional changes within the world’s top five private banks;
Two new entrants to the top 10 global rankings;
Three new entrants to the top 20 global rankings;
Three new winners of overall regional rankings;
11 new regional winners of client and product categories in Western Europe;
13 new regional winners of client and product categories in North America;
7 new regional winners of client and product categories in Asia;
16 new regional winners of client and product categories in Latin America;
11 new regional winners of client and product categories in Central & Eastern Europe;
19 new regional winners of client and product categories in the Caribbean;
More than 35 new overall country winners.
Unrivalled coverage of the private banking industry, also published online today by Euromoney, includes:
Detailed analysis of changes in the global overall rankings, and interviews with all of they key private banking heads discussing how they are coping in this new competitive environment;
An exclusive interview with Oswald Grübel, chief executive of UBS, looking at his achievements in his first year in the role and the challenges he still faces
Which banks are up and which are down in the growing markets of Latin America and Asia, and why;
How independent Swiss private banks are looking to build scale and fight off the global regulatory threat to offshore banking;
How Lichtenstein’s private banking market is coping with a more intrusive global regulatory environment;
The opportunities for Deutsche Bank following its acquisition of Sal Oppenheim.
ABOUT THE EUROMONEY PRIVATE BANKING POLL
First published in 2004, the Euromoney Private Banking and Wealth Management Survey is the global industry benchmark for the wealth management industry.
Results are based on a combination of performance figures and nominations. This year Euromoney received a total of 1,800 votes, up almost 10% on last year’s poll. Votes cast represented $6.8 trillion of assets under management. A full methodology is published online at euromoney.com.
PRIVATE BANKING AWARDS DINNER:
The Euromoney Private Banking Awards Dinner took place Thursday 18th February 2010, Grand Connaught Rooms, London. View photos from the event.
Euromoney's Private Banking Awards are the most prestigious in the growing area of wealth management. They cover over 60 countries each year, as well as global and regional awards. They are voted for by the people who know the industry best – the private bankers themselves. Winning an award is a confirmation of excellence in wealth management, which banks use to promote their credentials to clients – and a cause for celebration at our annual Awards Dinner.