| Most convincing and coherent business strategy | |||||
| No. of companies cited: 100 | |||||
| 2010 | 2009 | Company | Score | Country | Sector |
| 1 | 1 | Petrobras | 8.67% | Brazil | Oil and gas |
| 2 | 4 | Vale (CVRD) | 6.38% | Brazil | Metals and mining |
| 3 | 2 | Itaú Unibanco | 6.22% | Brazil | Banking and financial |
| 4= | Gerdau | 2.45% | Brazil | Iron and steel | |
| 4= | 5 | Wal-Mart de México | 2.45% | ||