The secret to any investment bank’s success in emerging markets is global connectivity. It’s a horrible phrase but one every bank is grappling with: how can they connect and then intermediate the investment flows between, say, a Brazilian mining company and a Korean steel firm or a Middle East wealth fund and a Spanish oil producer?
At Goldman Sachs the bank has appointed one of its most senior executives, Michael Evans, in a newly created position of global head of growth markets to oversee the challenge. Evans, a vice-chairman at the firm, has an unprecedented remit across all of the bank’s businesses, including wealth and asset management, to identify emerging markets clients’ needs and then service them, whether it be advisory, financing or upfront investment. "Growth markets is not a separate division," he says. "The key is to harness all of our businesses to serve our clients’ needs. This model involves everybody at Goldman Sachs."
Evans, who took on the new role in January, is no newcomer to these markets.