Economics research is a unique area since it is of interest to clients across virtually all markets. Some banks keep it in the equities section of their research portal, others in rates. Few have a design specifically suited to their subject-matter. UBS Warburg stood out because of the depth of economic data users get access to.
Paul Donovan, deputy head of global economics, says: "Economics has a uniquely broad range of clients across all our markets. Some are interested in it every day, others only really look at it when there is a crisis of some kind. And the time horizons of an FX trader and someone in corporate finance, for example, are very different. We try to meet these diverse demands by providing as much information as possible, as accessibly as we can."
The homepage has all the basics - documents, highlights, and presentations. Each significant economic release is commented on, and UBS Warburg's economists produce a daily morning audio briefing. A calendar details important releases as far forward as possible, summarizing the event itself, UBS Warburg's forecast, the consensus forecast, and last month's figure. And bullet points of key themes enable users to get a quick feel for the most important trends.