Best site for forex research and analytics
Morgan Stanley Dean Witter
Pre-trade research and analytics is all that Morgan Stanley Dean Witter (MSDW) offers online in foreign exchange, but it does this better than any other bank. While other banks are preoccupied with developing the speed and efficiency of their online proprietary trading systems, MSDW believes that multibank platforms will triumph in the race to secure online trading clients. So until FXall launches, it is using the web to improve its forex business by enhancing existing client relationships. Bill Brown, managing director at MSDW, who has been involved in the development of the forex research site Currency Link, says: “We want to be people's advisers, in addition to being a liquidity source.”
MSDW wins the award for best site for forex research and analytics because of its client-focused strategy and its content. The team behind the website, Currency Link, are keen to make it more than just a flat screen experience. They say that they are trying to serve the development of forex, a fast moving, commoditized business. There is even a separate version of Currency Link in Japanese, run out of Japan.
The team's enthusiasm is catching, and Currency Link is changing the way that MSDW conducts its forex business.