Between 2014 and 2016, Euromoney made frequent visits to Iran to report on the lifting of sanctions, the impact on the local banking industry and the potential engagement of foreign financiers.
All of that optimism and potential hit a brick wall with the arrival of president Donald Trump in the US and his withdrawal from the Joint Comprehensive Plan of Action (JCPOA) – the Iran nuclear deal – in 2018.
But with Trump gone and Joe Biden in power, could all of that optimism be revived?
Well, not so fast. Here’s one banker at a big Iranian bank: “May I suggest we put something in the diary for three to six months from now when things may have become much clearer?”
Here’s another: “Because of the current situation, I can’t give any interviews to you or to domestic media.”
A third: “Let’s talk later in the year.”
This isn’t just prudence or a fear of looking foolish if events don’t unfold as expected. This is a group of people – and indeed a whole nation – that feels it was burned after holding up its side of the deal.