Julius Baer and the team led by Jimmy Lee, member of the executive board and head of Asia Pacific, look at the future in rather pragmatic terms: if you can’t predict it, why not at least do business with those most likely to shape it?
In Asia, Julius Baer is second to none in its pursuit of the next-generation group. It’s not just about the people, but also about identifying global mega-trends and then harnessing them to create tangible investment themes. The aim is to look for companies in structurally growing industries, prioritizing those with a competitive advantage.
Among the bank’s favoured next-gen themes: Asia rising, digital disruption, energy transition, strategies to feed the world, future cities, shifting lifestyles and economic inequality.
This shows that Julius Baer’s philosophy isn’t just about spotting the next Apple or Microsoft.