If necessity is the mother of innovation, then it is perhaps no surprise that Santander Private Banking’s digital platform – which spans all the main Latin American private-banking clients – was the one that impressed the judges the most.
The bank’s new app, introduced in the past year, has seen a step-change improvement in usability and functionality, and has helped the bank to grow its digital scores: more than 90% of Santander Private Banking International (SBPI) utilizes at least one pillar of the bank’s digital platform. The bank says that 52% of customers use digital signatures, while 44% conduct digital fund transfers.
The bank continues to innovate. In June 2023, it introduced a new feature to the mobile app – the banker/assistant view – that encourages client relationship managers to access client information and address their needs regardless of location.
Santander believes that such real-time engagement capability enhances the overall client experience.