Colliers’ performance during the review period was underpinned by significant growth in high-value recurring service lines such as outsourcing, advisory and investment management.
For the six months of 2024 these services expanded substantially year-on-year, increasing as a share of Colliers’ earnings from around 60% in 2023 to 72% by mid-2024.
In addition, the firm's marketing initiatives have contributed to a strengthening in its market position. In April 2024, the firm launched its “Accelerate Your Success” campaign meticulously crafted to highlight Colliers' comprehensive solutions and expertise across all service lines and asset classes. The campaign resulted in over 3,000 new website visitors, more than 500 conversions, and an increase of 37,000 new followers and subscribers on the firm’s LinkedIn page. The campaign has been particularly successful in driving engagement in the Asia-Pacific market, where the firm registered 467,464 impressions, and significantly surpassed industry benchmarks in terms of average post engagement.
In ESG, Colliers advanced its sustainability agenda by launching a comprehensive suite of sustainability services designed to support clients consistently across various business environments. These services encompassed the entire asset lifecycle from strategy development to implementation, reporting and certification.
The firm’s digital strategy involved investments in its existing toolkit. PowerTrac, the firm’s flagship platform for managing real estate transactions, underwent meaningful improvements. These included a revamped user interface, extended data analysis sheets, and a detailed help section with articles and tutorials, all contributing to a tangible boost in user experience and productivity.
Colliers’ support to Roxy Pacific in attaining its first five-star Green Star Performance rating stood out among a plethora of headline advisory mandates. The firm assisted the client in implementing various transformative sustainability measures including installing solar panels, replacing chillers with heat pumps and deploying manual flood barriers. These initiatives collectively resulted in a 20% annual decrease in energy consumption for the client.
Chris McLernon, CEO real estate services, global, says: "This recognition reflects the quality of our strategic advice across the full real estate lifecycle, from completing landmark transactions to securing project financing and revitalizing historic buildings. As one of the fastest-growing real estate services firms globally, we owe this success to our talented people and valued clients who trust us to drive exceptional outcomes."