A strategy of integration is paying rich dividends for Credit Suisse, sending the Swiss private bank storming past local rival UBS to take the top spot in the global rankings. Now it needs to maintain that momentum.
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THE WINDOW DISPLAYS at Credit Suisse Private Bank’s headquarters on Paradeplatz, Zurich, would not seem out of place at Saks Fifth Avenue or Fortnum & Mason. Every window sparkles with fairy lights, framing sledges, hats, boots, books, ski poles, trees, snow.
