Euromoney’s February cover story about David Proctor, the UK banker who has been unable to leave Qatar for no official reason for a year since leaving his job in the Gulf state, was picked up by a number of other publications that are not specialists in finance. This coverage enabled Euromoney to reach a large number of new readers, which gave our journalists the opportunity to gain a new insight into how the broader population sees the finance industry.
UK national newspaper the Daily Mail ran a prominent feature, which attracted a number of comments from readers.
"He’s a banker, there are lots of them over here – can’t we send them all to Qatar – I’m sure the government there would appreciate the expertise," said Iesk from Devon.
"Must be the only banker around that has had a bad year," opined Ron, apparently from Kabul in Afghanistan.
The Proctor story was among the best-read news stories on the Mail’s world news section of its website. But while we at Euromoney were pleased to see people interested in his situation, we were a little disappointed to rate below a story with the self-explanatory title "British bobsleigh rider shows her cheeky side as she splits her pants at World Championship".