Awards for Excellence 2011: Best Global bank
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Awards for Excellence 2011: Best Global bank

A series of acquisitions has rebalanced the German bank’s business mix but it still remains one of the most formidable firms in investment banking.

Deutsche Bank’s management is very proud of its refitted, remodelled headquarters in Frankfurt. Its twin towers have become a beacon of eco-friendliness. Its management committee room has a plasma screen so big it would not look out of place at a football stadium. And, just above the lobby, it has installed a brand space, where you can learn everything you ever wanted to know about the bank.

Deutsche has often had a problem with its brand: for some it’s too German, to others it’s not German enough. In the aftermath of the financial crisis, many critics saw it as too reliant on its investment bank, a division which some said was far too reliant on risk for the health of the group itself.

Aside from a sharp reversal in 2008 – when it was hardly the only bank to suffer – Deutsche has actually performed remarkably well throughout the near 10-year reign of chief executive Josef Ackermann.

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