But there’s an exception to every rule. And in the self-styled CR7’s case, that’s being the face of his native Portugal’s Banco Espírito Santo.
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When doing picture research for this month’s cover story, we couldn’t help but laugh at one of the adverts for BES, starring Ronaldo, that we came across.
In it, a smiling Cristiano asks potential clients: “Where am I going to be in three years? I really don’t know.”
That might have been a witty riposte to rumours that he would leave Real Madrid and return to his former home at the ailing Manchester United.
But we do know that in three years’ time, as now, BES will be no more.