"No firm has led more debut corporate deals or more debut emerging markets deals or more debut yankee deals than us," states JP Morgan. When account is taken of the consistently lower pricing it has been achieving for its debut issuers, JP Morgan's case is strengthened even further.
JP Morgan's deal for the Republic of Turkey, for example, tightened from a price range of 275p to 300p discussed at its roadshow to 210p and this sort of pricing has been commonplace for JP Morgan's debut issuers.
Last year, emerging markets proved particularly fertile ground for debut borrowers whose deals were arranged by JP Morgan, with issues, for example, in eastern Europe, South Africa, China and the Middle East.
Part of JP Morgan's popularity with new issuers springs from its ability to help them achieve good ratings. The bank also has a strong reputation for its strategic advice and its integrity in credit sponsorship. By applying its sponsorship process to debut issuers regardless of credit rating, geographical origin or industry, it has repeatedly highlighted features to prospective investors that would otherwise have gone unnoticed.
JP Morgan is also noted for its deal-execution skills.