Despite a volatile stock performance over the past two years, Acer is one of the few Asian computer suppliers outside of Japan large enough to make waves in the global PC market. The Taiwanese manufacturer has won recent praise from market analysts for its management style and business vision.
What appeals in particular, says Chen Yung-Jun at Capital Securities, is Acer's assault on the international PC consumer market, a risky strategy but one with potentially high rewards. Confronted by falling market share in the US, its most important market, the company could have shrunk back to the
relative safety of its business as an original equipment manufacturer (OEM), making components and whole computers for
big-name brands like IBM. Instead Lin Sien-Ming, president of the information products group, says that the company is intensifying its global marketing strategy. In the coming months, Acer will debut its seventh-generation Aspire PC in the US and launch into the mini-notebook PC market.
In order to carve out a name that consumers recognize Acer has begun producing a diverse range of electronic goods from wide-screen televisions to mobile telephones.