Corporate Bond Issuance: In search of bondholder value

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Corporate Bond Issuance: In search of bondholder value

Eurobonds issued by leading consumer goods companies '98
Company
Market cap
(£ bn1)
Issue/maturity
Spread at launch
(bp)
  

Coca-Cola2

92

£150m / 08

65

Procter & Gamble

61

$500m / 03

30

Diageo

22

$500m / 03

44

McDonald's

20

Ffr2000m / 08

28

Heinz

11

$250 m / 03

46

1 November 1997 share prices and exchange rates
2 issuer is Coca-Cola Enterprises Great Britain

European corporates may enthusiastically be embracing the idea of shareholder value, but does this create value for bond investors? This was a question that investors were keen to ask Diageo - the new company created in last year's £9.75 billion ($16.25 billion) merger of Guinness and GrandMet - during its roadshows for a debut $500 million Eurobond. As the trend for European corporate M&A continues, debt investors will increasingly find that recognized names are absorbed into new companies with unfamiliar credit stories.

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