Viva Viagra

Euromoney Limited, Registered in England & Wales, Company number 15236090

4 Bouverie Street, London, EC4Y 8AX

Copyright © Euromoney Limited 2024

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Viva Viagra

Ace Greenberg, the 70-year-old chairman of Bear Stearns, is one of the biggest of Wall Street's Big Swinging Dicks: his 1997 pay cheque was comfortably over the $20 million mark.

But there's more to life than cash in the bank, as Greenberg knows. Men of his age sometimes have difficulty with impotence, and this is evidently of great concern both to Ace and his wife Kathy.

Now, of course, there is a cure for impotence, and it's called Viagra. It's been a best-seller in the US, but not everybody has access to it. Many state health agencies won't pay for the pill. That puts the drug, at $10 a little blue pop, out of the financial reach of many of the poorest sufferers.

Ace has come to their rescue. He's donated $1m to the Hospital for Special Surgery in New York, where Kathy Greenberg is a board member. The money is earmarked for paying for Viagra for elderly men who couldn't otherwise afford it.

"I think it's something that will give a lot of pleasure to a lot of people," he said. Felix Salmon

Gift this article