HSBC faces a bizarre lawsuit over the rebranding of subsidiaries. With 80% of the new HSBC signs already up in the UK outside former Midland branches, a rival financial institution, HFC Bank, has begun litigation against HSBC claiming it is damaging its franchise and stealing its hard-earned brand name.
HFC alleges that a lot of its customers are going into HSBC branches thinking it is HFC, or making telephone calls to the rival institution – unwittingly.
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