Petrobrás kicks off with Pele

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Petrobrás kicks off with Pele

       
Pele: bringing the beautiful game to Wall Street

Brazilian soccer legend Pele turned up at the New York Stock Exchange on August 10 to close the First day's trading of Petrobrás, Brazil's leading oil producer and its largest company.


The year-long surge in oil prices and the busiest week for new listings since 1983 helped provide an auspicious debut for the listing and secondary offering of Petrobrás' American depositary shares.


The Brazilian government, sold 28.63% of Petrobrás' common shares for $4.34 billion.


Bernardo Parnes head of Merrill Lynch Brazil, global coordinator of the deal, hailed it as the largest offering seen in Latin America.


Richard Rainer of Merrill Lynch said the tranche sold in Brazil was a huge success.


After leaving the NYSE, Pele visited Merrill Lynch's equity trading Floor where he was swamped by fans.







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