| John Kim | ||||||
The aim of Bondbook is nothing less than to create a central marketplace for bond trading and, ultimately, new issues. According to Steven Sadoff, chief technical officer at Bondbook, this means that the new trading platform is more of a fixed-income initiative than a technological one. "Yes, we're using technology but it's really about changing the way the fixed-income world works today," he says.
While some equities trading platforms have failed because the were too clever for traders, the Bondbook site is designed with ease of use in mind. It covers investment-grade and high-yield corporate bonds and is fully searchable by credit rating, coupon, maturity and sector. It is also possible to perform a search that will bring up all currently active markets.
Once a user decides on an issue to go for, double-clicking on its name will bring up the order book.