Potter’s pester power

Euromoney Limited, Registered in England & Wales, Company number 15236090

4 Bouverie Street, London, EC4Y 8AX

Copyright © Euromoney Limited 2024

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Potter’s pester power

       
Harry Potter: marketing wizard




Parents' jobs have long been a source of playground rivalries but if your mum or dad worked for a private-equity firm it was never much to boast about. Until now.


The offspring of Morgan Stanley's private-equity clients, are inspiring envy among their classmates after jumping to the front of the queue to see the new Harry Potter film.


Thousands of children can't wait for the release of Harry Potter and the Philosopher's Stone. But with cinemas booked up weeks in advance, they'll have to be patient. Or will they?


Morgan Stanley has scheduled private advance screenings of Harry Potter for some of its key private-equity customers in the UK. "They encouraged us to bring the whole family," says a managing director at a global firm in London.




Gift this article