Oldest profession turns a new trick

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Oldest profession turns a new trick

       
Melbourne's Daily Planet: the promise of
attractive dividends is drumming up a lot
of interest

Australia's largest brothel, the Daily Planet in Melbourne, is aiming to pick up investors by offering the public the chance to buy shares as well as sex.


The brothel hopes to entice private-equity investors to spend A$12 million ($6.49 million) for 48% of its equity. The Daily Planet then hopes to raise an additional A$50 million through an IPO, managed by ANZ Bank, on the Australian Stock Exchange (ASX) as early as mid September.


       

Founder John Trimble is confident that he can show investors a good time, promising a guaranteed 5.9%



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