Bank of America wants its European clients to feel important. It's head of global markets Arrington Mixon's job is to make them feel that way. At least on the debt side of the business, where she is overseeing the bank's current push into European markets.
"Being in Europe now reminds me of the US in 1991," she says. "We're not very big and everyone is together on two trading floors in the same building."
Unfortunately that building is in one of the least salubrious parts of the City of London - Aldgate - but for the moment the bank doesn't exactly have clients beating a path to its door. Bank of America languishes in 27th place in league tables of bond deals for European issuers so far this year.
Early next year, the location at least will change as Bank of America moves into a new tower block on Canary Wharf. It's Mixon's hope that by that stage the bank will have established a decent customer base too.
Formerly head of syndicated finance for Bank of America based in Charlotte, Mixon moved to London at the beginning of the year to take up her current role.