UBS takes the online forex research and analytics award again because it has found the best balance. It combines a huge range of information and tools while keeping the site easy to navigate. The bank goes further than its rivals in making sure that its different types of clients all have the information they need without being overloaded and without finding their desktops and inboxes stuffed with irrelevant material.
The site is organized by market views – technical, fundamental and quantitative. Then within those broad areas the site draws in everything that the bank publishes – from edited internal chat to trade recommendations to regular publications. It is much easier to track the confidence levels and performance of the bank’s recommendations than on other sites. Historical and real-time analytics are all available from the same platform.
Many windows can be stripped off the main site and run separately, so clients do not need to keep the whole site running. Indeed, if users want market data, they do not necessarily need the site at all – the bank has developed a new tool that can feed spot and volatility levels directly to external platforms such as a client’s intranet.