Equities
Morgan Stanley
Euromoney's 2005 technology poll confirms Morgan Stanley's pre-eminent position among equity investors as a supplier of trading products. It tops the poll overall in equities. Its strong showing is evident particularly in trading where it topped all three categories: programme trading, direct market access and algorithmic trading. The firm also placed a close second for its online research product and electronic prime brokerage offering.
UBS also shines in the poll, placing first for research, convertibles and equity derivatives and second overall.
Perhaps the most surprising result of the poll, however, is the strong showing of JPMorgan, which came first in terms of the proportion of its customers that awarded it a very good or excellent rating overall and in a number of key categories.
An impressive 79.82% of JPMorgan's customers rated it very good or excellent overall, putting it more than 12 percentage points ahead of Morgan Stanley which placed second and nearly 20 percentage points ahead of number three Goldman Sachs.