| SuperDerivatives' mission is |
Before 1992, David Gershon didn't know the difference between bonds and equities, so to have set up a company that revolutionized the pricing of currency options less than a decade later is no mean feat. Gershon left school with the dream of becoming a professor of physics and spent most of his twenties gaining a number of impressive academic accolades. His PhD was in superstring theory. "This theory was first developed in 1981. It gained popularity throughout the 1980s as the first theory that could unify all the forces in nature, which is why it is sometimes called the theory of everything," he says. "It's a beautiful idea but unfortunately to me it looked like it was reaching a dead end with its ambitious role to 'replace the need in God'. It had too many unknowns and ambiguities." While writing his thesis, Gershon completed an MBA and began increasingly to think about finance. Eventually, he decided to switch disciplines and joined the graduate programme of finance at the Kellogg School of Management, Northwestern University.