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“We’re hopeful that we can help these organizations to understand how they can use their money more efficiently” Nigel Harris,New Philanthropy Capital |
“As you can see, we’re keeping our operating expenses down,” jokes Nigel Harris, CEO of New Philanthropy Capital, as he ushers Euromoney into a cramped and bare meeting room in its LondonBridge office. It’s probably a far cry from the plush quarters to which he was accustomed in his investment banking days at Schroders but such frugality seems appropriate to his new role at a firm that seeks to galvanize the charitable sector. By providing detailed analysis of charities to donors, New Philanthropy Capital hopes to help them direct their money where it will be best used. “We want money to be better allocated,” says Martin Brookes, head of research, “and then hopefully the realization that this is happening will encourage more people to give.”
The firm’s reports read like equity research notes, providing detailed analysis of a range of charities working on a given problem so that potential donors can give to the more effective organizations rather than simply selecting the most famous or the largest.