Primary debt poll 2007: Service please

Jethro Wookey

June 04, 2007

Banks are often inclined to monitor new issue league tables for evidence of their performance in fixed income. In Euromoney’s debt poll, though, those banks’ clients get to tell their side of the story. Quality and quantity, their views suggest, by no means always equate.

Primary debt poll 2007: Service please
Primary debt poll 2007 results
Primary debt poll 2007: Overall categories	Primary debt poll 2007: Best service provision
Primary debt poll 2007: Investor relations	Primary debt poll 2007: Best by currency
Primary debt poll 2007: Best by product	Primary debt poll 2007: Methodology

Jethro Wookey reports.

THE EUROMONEY DEBT poll was conceived as an alternative measure of debt house performance to the more traditional, volume-driven league tables. Just because something is the biggest, it isn’t necessarily the best. Euromoney asked the world’s biggest borrowers to name what they thought were the best debt underwriters in 23 different categories, covering service provision, currencies, and products. It soon became clear that the banks that conduct the largest deal volumes are not necessarily the ones that provide the best service to their clients.

Many borrowers dislike the way some debt houses aggressively pursue market share with subsidized trades and blanket coverage. Aggressive selling might win business but it doesn’t win many friends."We

Primary debt poll 2007: Service please

Banks are often inclined to monitor new issue league tables for evidence of their performance in fixed income. In Euromoney’s debt poll, though, those banks’ clients get to tell their side of the story. Quality and quantity, their views suggest, by no means always equate.

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