Switzerland’s third city of Basle played host in late June to thousands of fans cheering on their teams in two of the quarter-finals of the 2008 European Football Championships.
Language barriers proved no obstacle to a friendly exchange of views on the forthcoming games. Local bank Credit Suisse clearly saw a great opportunity to take its marketing approach to a whole new international audience.
Our correspondent saw this sign adorning one of Basle’s main shopping malls, an assembly area for hundreds of fans enjoying a pre-match drink or nine as well as, it seems, the odd outlet for adult entertainment. Perhaps Credit Suisse is seeking to reach the parts other banks dare not reach for?
![c-suisse-peep.gif](https://assets.euromoneydigital.com/dims4/default/347d1d7/2147483647/strip/true/crop/574x539+0+0/resize/800x751!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2F87%2F3b%2Fc55c43443bdcea45ff6157b3ed53%2Fc-suisse-peep.gif)