Switzerland’s third city of Basle played host in late June to thousands of fans cheering on their teams in two of the quarter-finals of the 2008 European Football Championships.
Language barriers proved no obstacle to a friendly exchange of views on the forthcoming games. Local bank Credit Suisse clearly saw a great opportunity to take its marketing approach to a whole new international audience.
Our correspondent saw this sign adorning one of Basle’s main shopping malls, an assembly area for hundreds of fans enjoying a pre-match drink or nine as well as, it seems, the odd outlet for adult entertainment. Perhaps Credit Suisse is seeking to reach the parts other banks dare not reach for?
