Back in 2006, when the platform was announced, Reuters said: “Our share of losses, prior to the venture reaching profitability, is expected to be in the range of $20 to $25 million, or £11 to £14 million, with the majority of this being incurred in 2007. Our share of pre-launch start-up costs in 2006, mostly hiring staff and marketing, is expected to be around $5 million, or £3 million. The joint venture is expected to become profitable during 2008.
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