Awards for Excellence 2018
Real success, not just in developing innovative solutions but also in getting more clients online and onto its app, makes CaixaBank western Europe’s best digital bank. Spain has the highest proportion of online bank users among the big five European economies and CaixaBank has Spain’s most frequently used bank desktop site and app, according to a recent study by comScore. CaixaBank itself counts more than five million online users and more than four million mobile app users. It was also one of the top banks in a recent digitalization ranking of European firms by Autonomous Rsearch.
Central to chief executive Gonzalo Gortázar’s digital strategy has been mobile-only platform imaginBank, created from scratch less than two years ago and with more than half a million app downloads. imaginBank’s features include peer-to-peer payments through WhatsApp and through Apple’s Siri assistant, as well as incorporation of Apple Pay and biometric face identification.
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| Gonzalo Gortázar. CaixaBank has Spain’s most-used website and app |
CaixaBank’s new digital initiatives go far beyond imaginBank, however, and include TimeMap and PlanA, digital investment plans tailored to the needs of private and premier banking customers.