Harper tees up the pros and comms

Congratulations to Adam Harper on the launch of his new business, Ashbury Communications.

The recently departed head of comms for Greater China at HSBC is taking on a tough but important task – improving the quality of the spoken and written word among Asia’s leading banks and businesses.

“Words and images matter more than ever to the future of businesses,” says Harper. 

“Content is becoming an integral part of corporate strategy as firms embrace its power to change perceptions and, ultimately, commercial realities.”

Harper ought to be good with words – he spent the early years of his career as a financial journalist with Euromoney’s sister publication EuroWeek, now GlobalCapital.

He joined HSBC in 2012, as head of communications for its powerhouse Asian banking and markets division, after a four-year stint at Credit Suisse.

Having done so in-house for more than a decade, his aim now is to help a broad range of clients – both Asian clients looking to build their brand recognition globally, and international firms aiming to grow in the region – across speeches for senior executives, opinion pieces, white papers, social media assets and preparation for media interviews.