AIM turns on the cashflow to help the industry's self-employed during the Covid-19 crisis
With the UK in coronavirus lockdown, concerts, gigs and tours across the country have been cancelled, but it is not just audiences who are losing out.
“In the music industry, there are a number of people that fall through the net,” says Paul Pacifico, CEO of the Association of Independent Music (AIM), a British trade body that represents the interests of independent music labels, artists and distributers.
“In addition to the labels and the musicians, the roadies, the sound technicians, the press team, makeup artists and others – these are the people that are finding it difficult to survive as business for them has completely dried up.”
We wanted to keep some humanity in the system, to remain flexible – compassionate even - Paul Pacifico, AIM
Once the realities of the coronavirus pandemic began to set in, the British government started rolling out a number relief packages for businesses and individuals struggling to manage in lockdown.