Phatra Securities
A worthy winner of the award this year is Phatra Securities, part of Kiatnakin Phatra Financial Group, and a long-standing partner of Bank of America Merrill Lynch. A full-service investment bank, with more than 30 years of history, Phatra offers a wide range of wealth management services to high net-worth clients with investable assets of more than Bt30 million ($900,000), from stocks and derivatives to mutual funds and structured products.
Clients either choose to control their investment decisions or allow their portfolio to be managed by a dedicated relationship manager. PhatraDirect meanwhile is a nod to the digital age, a new online service that lets customers access market research, a tailored business newsfeed, a daily newsletter containing the main financial events, and market wraps and highlights, all on a single platform. This is a high-end private banking service for high-end clients.