![Andrew Yen, Panhe Family Office.jpg](https://assets.euromoneydigital.com/dims4/default/1c4b454/2147483647/strip/true/crop/1495x2103+271+0/resize/800x1125!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2F55%2F1b%2F4bdd0c424f468b6dcbc3d36731c2%2Fandrew-yen-panhe-family-office.jpg)
Panhe Family Office has made a name for itself with China’s high and ultra high net worth clientele since its incorporation in 2013.
The result has been a portfolio of more than 200 wealthy families that go to Panhe for their succession and wealth planning needs. It serves as a personalized family consultant to more than 20 of these families, whose assets are in the broad range of Rmb14 billion ($2.2 billion) to as much as Rmb180 billion.
One way Panhe differentiates itself from its peers is the quality and quantity of work it does for a single client. For example, Panhe spends between 100 hours and 600 hours consulting with a single family in order to tailor its offerings. Families spend between two hours and 30 hours on paid consultations, and on average consult Panhe over a period of three to four years.
The global pandemic obviously affected the way Panhe served its clients. When face-to-face meetings where all but impossible, the firm switched to online live broadcasts, question and answer sessions and offline salons to engage with clients.
Panhe