Corporate and social responsibility is still a relatively new thing in Vietnam. Most banks channel a portion of their capital to worthy causes, but their limited resources are often spread thinly: many seeds are scattered in the hope that a few will grow. Saigon-Hanoi Commercial Joint Stock Bank (SHB), led by chief executive Nguyen Van Le and one of the country’s big-five privately owned lenders by assets, has opted for a more systematic approach to CSR. Over the past year, its ‘Love sharing’ and ‘Wings of faith’ programmes sent D5 billion ($215,000) worth of gifts (clothing, books, food) to the children of disadvantaged families, while also delivering invaluable leadership skills and lessons.
September 18, 2018