Banco Santander has seen the expansion and success of its FX business extend into Argentina over the review period. Significant developments include its developing non-deliverable forwards (NDF) currency solutions, enabling clients to trade Latam currencies offshore while maintaining onshore delivery. This expansion is driven by growing trade corridors between Asia and Latam and currency rebalancing trends.

Banco Santander's Latam FX product offering has evolved over the review period, driven by strategic investment and a focus on meeting its client needs. Key developments include expanding the global volatility product to Latin America, particularly Brazil and Mexico, integrating local expertise with global pricing and risk management. This has enabled the launch of new currency options and expanded Latam crosses, offering clients tailored hedging solutions with improved pricing and risk management.

In 2023 and 2024, Banco Santander Chile enhanced its FX ecosystem to improve client experience from account opening to transaction completion. Key developments included launching several platforms: a new single-dealer platform with immediate settlement and robust security; an international transfer platform for easy, secure Swift transfers; and a 100% digital platform for individual transfers across Latam, the US and Europe. Additionally, the bank’s Más Lucas initiative offers basic accounts for unbanked and underbanked persons, and new digital foreign currency accounts (JPY, CNH, GBP, EUR, USD) enable retail and CIB customers to manage FX positions efficiently, supported by digital and voice services.

Banco Santander expanded its global infrastructure-based FX eBooks to Latin America during the review period, efficiently utilizing liquidity across regions and optimizing pricing for clients.

Political instability in France, coupled with better EU-UK relations, could threaten Paris’ ability to rival London as a financial centre. But a focus on institutional clients among French and other EU banks is already helping London’s resilience – a trend that shows little sign of abating.

Even its rivals in Spain admit to feeling the impact last year as CaixaBank moved on from integrating Bankia to concentrating more exclusively on developing its business organically. This is evident, for example, in the savings market, where its customer funds increased by 3.1% in 2023. In insurance, a vital part of the group’s activities, there was also healthy growth, with a 7% volume growth in general and life risk premiums.

Most banks focus their corporate responsibility agendas on environmental, social and governance metrics and the drive to net zero, as well as on diversity and inclusion in terms of their customers and their own workforces. Banco Santander, western Europe’s best bank for corporate responsibility, has for many years looked beyond these core aspects of responsibility and found other ways to contribute to society.

While one of the smaller banking markets in Latin America, Uruguay has some excellent banks that generate some exceptionally strong financial results. Part of that success is due to a consistently strong economic backdrop – and in 2023 significantly higher interest rates also helped. However, individual management teams can also take a large part of the credit and this year Banco Santander’s chief executive Gustavo Trelles repeats his success of last year by retaining the award for Uruguay’s best bank.

Banco Santander CIB’s steady progress in Brazil – by far Latin America’s biggest market for financing – coincided with a greater emphasis on local markets financing in 2023. The bank’s sweet spot, straddling local and international debt capital markets, as well as loan financing, meant that it had a very strong year across various debt segments. According to Dealogic, Santander CIB – which is led in the region by Rafael Noya, global head of global debt financing – was the leading underwriter of domestic DCM throughout Latin America and the Caribbean, helped by a second place in Brazil, where it took a 9% share of local issuance. Santander’s local strength was also supported by a strong showing in international DCM.

Banco Santander’s wealth management proposition has been resonating in Latin America in recent years. It has been one of the big engines of growth for Santander’s wealth management and insurance division in 2023, which contributed €3.3 billion in profit to the group, up 21% year on year. The bank’s strong regional footprint – as well as its presence in the US and Europe – gives it a perfect competitive proposition for wealthy Latin Americans, who are increasingly interested in diversifying their portfolio into international assets and currencies.

New accounts targeted at low-income customers reflects the reality of intense competition in the sector.

BBVA could have bought Banco Sabadell much more cheaply in 2020. Sabadell’s CEO César González-Bueno has since turned his bank around. But BBVA’s return to the negotiating table comes at a time when European banking may be moving to a new and more confident phase.

Intesa Sanpaolo’s Isybank is the latest in-house neobank to run into trouble. But the desire to migrate core-banking systems onto the cloud is still encouraging other banks to follow this strategy.

As banks retreat to their home markets, they must find reliable partners to serve corporate customers overseas or risk losing them.

The good news is that bank executives don’t see big loan losses ahead; the bad news is that they lack the confidence and vision to invest in the business.

If necessity is the mother of innovation, then it is perhaps no surprise that Santander Private Banking’s digital platform – which spans all the main Latin American private-banking clients – was the one that impressed the judges the most.

With the growth in wealth in all regions – and particularly in Latin America, which has seen a soft commodities-boom generate large increases in the high net-worth segment in recent years – the key to serving these clients is efficiency.

Santander Private Banking’s ultra-high net-worth segment is called Private Wealth and covers clients who have more than €20 million. The bank has been growing this segment in recent years and it now has more than 100 dedicated bankers and specialists in Latin America.

Santander Private Banking in Latin America enjoys certain natural advantages thanks to the bank’s geographical footprint and strategy. Overlaying the global bank’s strength within the region is dominance in Spain and Europe more broadly, as well as a presence in the US. This perfectly matches the domestic market for private banking in Latin America – the local presence is essential to serve these clients – while also offering access to the main markets that Latin Americans tend to think of first when seeking portfolio diversification.

Santander’s presence in Brazil, Argentina, Chile, Colombia, Mexico, Peru and Uruguay means it is well positioned to support clients across Latin America.

There is no better wealth manager in Latin America than Banco Santander. It won the award for best private bank in Latin America in Euromoney’s 2023 private banking awards.

Banco Santander’s headquarters are in Europe, but the centre of gravity of its operations has been drifting westward to Latin America for many years now. Over the review period, the bank posted a solid year of progress among many of its Latin American markets, which comprise Brazil, Mexico, Chile, Argentina, Uruguay, Colombia and Peru.

Isabel Guerreiro, head of retail and digital for Europe at Banco Santander, describes her employer as a digital bank with branches. This is what is behind the Spanish bank’s continued success with the small and medium-sized enterprise segment across Europe.

The growing weight of non-European markets speaks volumes about the Spanish bank’s EM capabilities as other global banks have headed for the exit.

Servicing demanding SME clients pays off if you take the long-term view.

The Spanish lender continues to demonstrate the business case for inclusivity.

The consistent growth in both the scale and the quality of Santander’s private banking business in Latin America this year has impressed the judging panel.

Santander’s progress in its family office business is recognised by the judging panel not because of any specific innovation or differentiated approach, but rather for the focus on service quality that sets the bank apart.

Not many new private banking mandates are won thanks to an institution’s abilities in succession planning. But many a client has been lost over a bank's poor succession planning capabilities when this becomes a touch point for clients, as it inevitably does at some stage.

The echoes of 2014 have been loud in Brazil’s private banking industry over the past 12 months. A precipitous fall in interest rates – followed by a meteoric rise – has left the market completely the same but also very different.