Over the past few years, Ahli United Bank (AUB) has accelerated its digital transformation strategy – encompassing various initiatives from the back office to the front and across its operations and core banking businesses. It is a strategy designed to improve the operational efficiency of the bank and enhance the service it provides to its customers. In an interview, AUB CEO, Adel El-Labban, discusses the strategy, what differentiates it from other banks’, and the areas they are targeting for digital investment this year.
February 02, 2022