The latest new name in European banking, Calyon, becomes fully operational this month. It?s the product of the 2003 merger of Crédit Agricole Indosuez and Crédit Lyonnais, bringing together their investment banking and capital markets businesses. The rebranding and relaunch are being kept relatively low profile, mainly because the new name is already well known among clients. Indeed it is backdated, having been used to refer to the bank since January.
Katie Martin,
May 01, 2004