If ever a merger story encapsulated the spirit of a time, French internet service provider Wanadoo's takeover of the UK's Freeserve has to be it. Freeserve, launched in the UK as an ISP in 1998 by the Dixons electrical retail chain, and floated on the London Stock Exchange in 1999, has seen its value collapse in 2000 as the boom in internet stocks turned to bust. But unlike notorious cases such as clothing retailer boo.com, Freeserve has managed to survive the turmoil and looks to have found the ideal parent to take the brand forward.
January 01, 2001