Innovation is often discussed as variations on the themes of options, insurance and arbitrage, but one shouldn't underestimate the importance of marketing. Among deals selected for Euromoney's annual review of innovations, several are conceived with "capturing the imagination of the market' in mind. Hill-Samuel's step-down floater (see below) is an example of a deal structured to appeal to investors who might otherwise have been unwilling to take 30-year, merchantbank risk. The structure was conceived to encourage investors to focus on the high coupon payments in the early part of the maturity.
Humphreys, Gary,
January 09, 1986