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Good, sustainable returns for shareholders are finally in sight, 10 years after the global financial crisis.

As treasurers see changes across the digital and regulatory landscape, they are also grappling with the arrival of new legislation. So having a strong footprint in multiple markets can be invaluable for a bank when clients are coming for advice. Those who are customers with HSBC, North America’s best bank for transaction services, are seeing the advantages.

Argentina

Complete access for clients at any time and on any device has been Standard Bank’s focus in recent years; its commitment to this level of service has paid off. Its earnings were up 4.4% for wealth management and investments last year, and assets under management in discretionary portfolios increased by 6% to R82.5 billion ($6 billion). It once again wins the award for Africa’s best bank for wealth management.

Morgan Stanley’s journey to the very top of US investment banking has been built on a fairly simple principle: to give the best advice and execution to its clients. There will be few firms that do not claim to have a similar ambition, but the difference at Morgan Stanley, under president Colm Kelleher, is just how much of the business is set up and run with precisely these objectives in mind.

Bank of America sets the standard for the new era of banking.

The award for the region’s best digital bank goes to Brazil’s Banco Inter. The bank conducted its $200 million IPO just after the April 1 deadline and continues to lead an exciting industry with great potential. But it was Inter’s ability to attract financing and provide a positive data point for the local exchange’s fintech sector that makes it stand out.

Another year, another record. TD Bank clocked up its eighth year of record earnings in fiscal 2017 and has already posted a 20% increase in pre-tax profits for the first half of fiscal 2018, indicating that it is on track for yet another triumph as it continues to build across its whole franchise. It is once again Euromoney’s pick for Canada’s best bank.

What is said on tour, stays on tour. Unless it is part of an awards pitch. Here are some of the mixed metaphors, subtle and not-so-subtle jibes and some incomprehensible nonsense we heard during the pitches for this year’s Awards for Excellence.

In a world of rapid change, especially technological advances, one bank has not just simply adapted, it has thrived.

Mutual banks and publicly owned savings banks continue to dominate much of Europe’s SME banking sector. What makes Crédit Agricole stand out is not just its deep presence in this market but also its success plugging regional businesses into specialized product factories at the centre. Crédit Agricole is France’s biggest bank brand for SMEs, but unlike other big operators in this sector such as BPCE, the Crédit Mutual network or Germany’s Sparkasse, it has the benefit of better integration between the group’s components.

Decisive action and a renewal of its commitment to the region allowed Raiffeisen Bank International to keep its central and eastern European network intact.