Switzerland

Austria I Belguim I France I Germany I Greece I Ireland I Italy I Luxembourg I Netherlands I Portugal I Spain I Switzerland I United Kingdom

Although some of Credit Suisse’s most high profile strategic readjustments, such as the rebranding of its businesses under the one Credit Suisse name, appear to be a direct copy of local nemesis UBS’s recent strategies, the results, if not their originality, have been impressive.

Helped by buoyant market conditions, investment banking revenues have been particularly impressive given the bank’s declining market share, suggesting that it has been successful in capturing more high value business, a trend particularly clear in its equity capital markets business where it has focused more on IPOs than lower-margin accelerated deals.

Taken as a whole, UBS remains arguably the stronger of the two dominant Swiss banks, but in their domestic market Credit Suisse is number one this year, thanks to its convincing lead in bond issues and the best equity house award that it has added this year too.