Netherlands

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The strength of ABN Amro’s investment banking franchise in the Netherlands certainly bolsters its claim to be the country’s best bank, but its retail business plays a strong role too. The bank has succeeded in increasing its already leading market share in several key products through targeted initiatives aimed at previously neglected customer segments. Over the past year the bank has introduced a special service for young professionals that has attracted an additional 50,000 customers. It has also introduced a tailored service for professionals that offers a combined advisory service for their personal and business interests. ABN Amro has also managed to grow its internet distribution channel by 24% over the past year and doubled the amount of insurance products it cross-sells to clients through its website.

ABN Amro is the leading arranger of bonds and syndicated loans for Dutch issuers.